The global digestive health market is experiencing significant growth, driven by a combination of rising consumer awareness about gut health, the aging population, and innovations in product formulations. The market, valued at USD 48.4 billion in 2022, is projected to reach approximately USD 104 billion by 2032, growing at a compound annual growth rate (CAGR) of 8.2% during the forecast period from 2023 to 2032​.
Global Digestive Health Market by form type
Several factors contribute to this growth. Increasing awareness about the benefits of probiotics, prebiotics, and other digestive health products is a key driver. Probiotics, which held an 82.5% market share in 2022, are particularly popular due to their positive effects on gut health, immune function, and overall well-being​ (Market.us)​. Additionally, the rising geriatric population, which is more susceptible to digestive issues, is fueling demand for these products.

However, the market faces challenges, including stringent regulatory requirements and the high cost of research and development for new products. These factors can hinder the pace at which new products are brought to market​.

Recent developments in the market include the launch of innovative products such as Wedderspoon’s Manuka Honey Digestive Gummies and Organic India’s daily pack supplements, both introduced in 2022, which cater to specific health needs like immunity and digestive support​.

Overall, the digestive health market is poised for robust growth, driven by consumer demand for health-promoting products and ongoing innovations in the sector.

Key Takeaways

  • The global digestive health market is projected to reach USD 104.4 billion by 2032.
  • The market is expected to grow at a CAGR of 8.2% from 2023 to 2032.
  • In 2022, the digestive health market size was USD 48.4 billion.
  • The dairy products segment contributed 55% of the revenue in 2022.
  • Probiotics ingredient segment dominated the market with an 82% share in 2022.
  • Digestive enzymes ingredient segment is forecasted to grow at a CAGR of 6.8% from 2023 to 2032.
  • The digestive health capsule form segment held 39% revenue share in 2022.
  • North America led the market with a 34% revenue share in 2022.
  • Europe’s market revenue share was 27.3% in 2022.
  • The dairy products segment is expected to grow significantly in the coming years.
  • Capsules primarily dominated the digestive health market by form in 2022.
  • Distribution via drug and retail pharmacy shops held a significant market share.
  • Over 40% of the population suffers from gastrointestinal disorders.
  • The European Commission and EPA established a regulation in 2022 to boost natural-derived materials consumption.

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Digestive Health Market Key Segments

By Product Type

  • Non-Alcoholic Beverages
  • Dairy Products
  • Bakery and Cereals
  • Supplements
  • Others

By Ingredient Type

  • Probiotics
  • Prebiotics
  • Digestive Enzymes
  • Microbial-Based

 By Form Type

  • Capsules
  • Tablets
  • Chewable
  • drops
  • Others

By Distribution Channel Type

  • Drug Stores and Retail Pharmacies
  • Online Providers
  • Others

Key Regions

  • North America (The US, Canada, Mexico)
  • Western Europe (Germany, France, The UK, Spain, Italy, Portugal, Ireland, Austria, Switzerland, Benelux, Nordic, Rest of Western Europe)
  • Eastern Europe (Russia, Poland, The Czech Republic, Greece, Rest of Eastern Europe)
  • APAC (China, Japan, South Korea, India, Australia & New Zealand, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, Rest of APAC)
  • Latin America (Brazil, Colombia, Chile, Argentina, Costa Rica, Rest of Latin America)
  • Middle East & Africa (Algeria, Egypt, Israel, Kuwait, Nigeria, Saudi Arabia, South Africa, Turkey, United Arab Emirates, Rest of MEA)

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Recent Developments

  • Bayer AG
    • New Product Launch: Bayer has introduced a new supplement called Phillips’ Colon Health Probiotic + Fiber, which combines prebiotics and probiotics to support digestive health. The product includes inulin, a prebiotic fiber, and a blend of three probiotic strains, targeting different areas of the digestive tract​.
    • Acquisitions: Bayer strengthened its drug discovery capabilities by acquiring Vividion Therapeutics, a biopharmaceutical company specializing in novel discovery technologies for precision therapeutics.
    • Personalized Nutrition: Bayer expanded its presence in personalized nutrition through majority ownership of Care/of, a company focused on tailored nutritional supplements. This move aligns with the increasing consumer demand for customized health solutions.
  • Pfizer Inc.
    • Probiotic Product Development: Pfizer has been active in the development and marketing of probiotic supplements aimed at improving gut health. Their products focus on combining various probiotic strains to enhance digestive function and support the immune system​.
    • Market Expansion: Pfizer is working on expanding its digestive health portfolio and market reach, particularly in the Asia Pacific region, where there is a growing demand for digestive health products​.
  • Herbalife Nutrition Ltd.
    • New Product Line: Herbalife introduced “Herbalife V,” a new line of plant-based supplements designed to cater to the growing consumer interest in plant-based and digestive health products. This launch is part of their strategy to address the increasing demand for natural digestive aids​.
    • Market Growth: The company has been focusing on expanding its market share in the digestive health segment by enhancing its product offerings and increasing consumer awareness through targeted marketing campaigns​.
  • BASF SE
    • Innovative Ingredients: BASF has been developing and introducing innovative ingredients for digestive health products, including a range of prebiotic fibers and probiotic strains. Their focus on R&D aims to enhance the efficacy and benefits of their digestive health products​.
    • Strategic Collaborations: BASF is collaborating with other industry leaders to advance the development of digestive health solutions. These partnerships are intended to leverage combined expertise and accelerate the introduction of new products to the market​.
  • Sanofi
    • Product Diversification: Sanofi has been expanding its portfolio of digestive health products, focusing on over-the-counter solutions that cater to common digestive issues such as acid reflux, indigestion, and constipation. Their aim is to provide effective and accessible solutions to a broader consumer base​.
    • R&D Investments: Sanofi is investing heavily in research and development to create advanced digestive health products. This includes exploring new active ingredients and delivery mechanisms to improve product performance and consumer experience​.

Digestive Health Market Key Players:

  • Bayer AG
  • Pfizer Inc.
  • Herbalife Nutrition Ltd.
  • BASF SE
  • Sanofi
  • NOW Health Group Inc.
  • Amway Corporation
  • The Bountiful Company
  • GlaxoSmithKline PLC
  • Yakult Honsha co. Ltd.
  • Alimentary health
  • Optibiotix health
  • Other Key Players

Digestive Health Market Report Scope >> Market Value (2022): USD 48.4 Billion || Forecast Revenue (2032): USD 104 Billion || CAGR (2023-2032): 8.2% || Base Year Estimation: 2023 || Historic Period: 2019-2022 || Forecast Period: 2024-2033.

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