2023 Ice Cream Insights: Market Resilience and Adaptation
The ice cream industry has proven remarkably resilient and adaptable over the years. One key challenge it faces is the seasonality of consumer demand, with sales surging during warmer months and dipping in colder ones. However, industry players have learned to combat this by introducing seasonal flavors and year-round marketing campaigns. Additionally, health-conscious consumers have driven the demand for healthier ice cream options, prompting companies to develop low-fat, low-sugar, and dairy-free alternatives. Innovation in flavors, sustainable practices, and eco-friendly packaging have further showcased the industry's adaptability. The COVID-19 pandemic pushed companies to shift towards online sales and DIY kits, illustrating…
- Date: September 18, 2023
- Author: Robert Shaw
- Category: Taiwan News