These days, businesses are talking about increasing their tech capabilities almost every time. Having CRM software just adds to this growing trend. Today, businesses that are planning to scale up are investing in CRM software to leverage its capabilities to realize their business goals. Studies say that the CRM marketplace is going to be increased by $117 billion in the next few years. Read more to know what’s the fuss about CRM software in recent times.  

While the term CRM is well known in the business landscape, the actual job of CRm software is much beyond simple customer relationship management. Lately, it’s a lot about Sales, marketing, Campaign management and more. Today, SMBs are using all-in-one CRM software to acquire and nurture leads, identifying opportunities, sales prospecting and finally for closing deals, faster and with a more streamlined approach. Having a CRM software and yo working with it on a regular basis can ensure:

  • Data collection, storage, management, and analyzing contact information
  • Tracking customer communication and subsequent sales processes
  • Automate sales and outreach activities
  • Visualize and monitor performances.

What does this mean for a business? To be very specific, CRM software is meant to help businesses gain a 360-degree insider view of what’s happening there? It helps to better understand what your customers ( loyal advocates) feel about your brand, how they perceive your brand, and whether your existing customer base has the potential to add to your revenue goals. Accordingly, your sales team can help you with the right strategy which is customer-centric and completely data-driven. Here’s how your business will be benefitted from having an all-in-one CRM Software. 

The Role of a CRM Software in Your Business

Entrepreneurs are already aware that a modern enterprise grade CRM Software is not just an address book. It is something that drives your sales and marketing strategy and leads you towards the business goals. It empowers your team with the right tools and techniques to streamline buyers’ journey from evaluation to purchase. While the customer data is the backbone of every strategy, a CRM software helps keeping everything at a place. Let’s explore more into the features of the CRM product and how it helps business to its core 

  • Contact management features – It’s not possible to store and manage each and every customer details manually. There are high chances yo might lose out some crucial ones. With the contact management features of a CRM software it’s easy and effortless. The contact management features of the CRM Software helps in categorizing and segregating contacts, so that tracking their interaction at every touch point becomes totally seamless and easy. Contact management is a core function of any customer relationship management software and it makes sure that every detail of a buyer remains accurate and safely stored.
  • Pipeline management capabilities– CRMs are the blessing for Sales teams to decide on their pipelines. With all of your Sales pipeline information in one place ( specifically in your CRM), the team can make sales forecasts well in advance. It helps them set the revenue goals for business. It also helps them decide what comes as the next step in the sales process and where each lead is in the pipeline at any given time.
  • Sales automation with highest efficiency– Sales automation is one of the prime features of CRM software. It ensures speed and accuracy in the process and makes them more efficient and impactful. As a result, the sales team can invest more time on prospecting the right leads and can automate mundane tasks of assigning leads to representatives, moving those through pipelines, email campaigns and reporting results.
  • Marketing automation features – Marketing automation by CRM software can save a lot of productive time of the marketing managers and representatives. It automates routine tasks like email campaigns, social media marketing campaigns, lead nurturing, and marketing analytics. It further helps decision makers to strategize a marketing plan based on the data.
  • Seamless Customer service and support – Customer service and support is a crucial role that the enterprise grade CRM Software has to play. The software captures customer data from every single interaction and thus, it’s easier to keep a detailed track of the customer requests and interactions at every touchpoint. Later on, it automates aspects of their processes, and analyzes customer service data. This creates a more organized and efficient customer service and support experience.
  • Analytics and reporting – CRM software offers analytics and reporting capabilities and helps SMBs with sales monitoring and tracking the performance of marketing efforts as well as customer support. It brings you real time updates on each and every marketing campaign that you run and gets you customized reports to understand the client lifecycle better, and visualize data. Advanced analytics and reporting capabilities in the enterprise-grade CRM software also helps businesses to better engage with customers and allocate resources to improve ROI.
  • Integrations with existing systems– SMBs these days work with an array of tools and software which include accounting software, martech, ERP, ecommerce systems, communication tools, and data storage or management products. A smart enterprise-grade all-in-one CRM software is supposed to integrate effortlessly with the other systems. It facilitates smart data synchronization and easy tracking whenever required. 

The Final Takeaway

A modern CRM Software is everything but a simple contact management tool. Rather, it is the platform that drives your business and serves your key departments like Sales, marketing, support and so on. When it comes to customer relationships and closing deals, companies rely mostly on the ability of the sales and customer representative resps. While this is true on a part, you also need to accept that without data ( accurate and real data, to be specific), it’s hardly possible for them to perform.They can only  close more deals, and drive more revenue, only when they have the details of the high quality potential leads that are most likely to convert. A CRM software serves them with these, so that they can strategically reach out to them and reap benefits.